This is despite the fast-changing demographics and social context. Despite streaming, internet access and the proliferation of mobile devices, TV is still holding strong in its audience that is looking for news, edutainment, culture and brand connect. TV is very much a part of our modern lives.
It’s true that TV viewing habits have changed. Even if one keeps mentioning the digital rights of IPL, it is an example of digital scoring over TV. TV is essentially the mainstay for brand building. While some of these are true in bits and pieces, there is an overwhelming moment of truth – that TV is the face of omni-channel communications. Well, that’s been the topic for years now. In many data-forgotten conversations, it is common to hear about the imminent death of TV. The perception is that print media brings in the bulk of moolah for media owners, while TV brings visibility for a brand, and digital is the biggest disruptor medium. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram,
The winners' interaction with the actor in Mauritius along with favourite scenes and songs featuring the actor - recalled by the winners at Vikram's probing - is to be aired on April 14, the Tamil New Year's Day. Points accumulated in the contest would throw up four winners who would get a chance to spend a week in Mauritius with the actor. To participate in Vijay's contest, the viewer has to type the keyword 'CHIYAAN' and send to '7827', and start answering the questions received via SMS. Rohtagi added that the format is based on the 'India's Child Genius' show on Star World, which proved a huge hit with audiences across India. We're planning many more activities for April 14, and will be announcing them in the next few days." We believe our USP is innovation, and this contest is an attempt at being different with our offerings. Speaking to exchange4media, Harsh Krishna Rohtagi, Deputy General Manager, Vijay Television, said, "We don't want to treat our viewers to mere 'vanilla' interviews. The contest will run from March 12 to March 20. Vijay TV, a STAR group channel, has tied up with national award winning Tamil actor Vikram for an SMS contest on '7827.' In the contest titled "Take off with Chiyaan," Vijay TV viewers will win a holiday with the actor in Mauritius for giving correct answers to the questions about the actor through SMS.
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